The Verve Story

A pure, true spirit. A source of invigoration. 

Verve was inspired by an old friend who never judged, but simply supported others with smiles, grace and patience. This friend reinvigorated me, by exuding his positivity and energy like an exploding supernova. I want to evoke the same emotions and energy in everyone who experiences this fragrance.

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My friend and I were both at our happiest in the countryside in summer – the best place on earth to be. Escaping from my fast-paced life and the noise, stress and smoke of the city, every time I visited my friend, I felt alive again. We’d talk and laugh. We’d go for drives in the countryside in a classic car with the roof down, breathing in the fresh country air – redolent of freshly-mown grass, spring foliage and flowers bursting into bloom. I wanted Verve to capture those moments. I wanted to create a fragrance that encapsulates warm summer days and celebrates friendship and its power to help us overcome adversity and thrive.  

 

You know those times when you just need to get away or take time out? Even inside your home, Verve transports you outdoors, to freedom, instantly lifting your mood.

 

Verve has a hearty fresh, floral character, its citrus top notes really adding zing. They transport you to a sunny day out in the countryside, the wind in your hair, feeling truly alive. The zesty notes add sunshine to even the dullest of days. There’s also basil and pepper in there, for some spice – because no Fifth Sense fragrance is complete without it!

 

We can’t always get away when we need to, but with Verve, we can relive moments of freedom and opportunity.